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CATI/CAPI are the most commonly used methods for conducting surveys for market research. These techniques are used to collect data from respondents by asking them questions with the help of a computer program either over the phone (CATI) or in-person (CAPI).
Conducting effective CATI/CAPI
CATI/CAPI has replaced traditional interviews as they are more effective and provide greater accuracy in the derived insights. There are several key steps in conducting these interviews:
1. Developing survey questionnaire:
We develop a clear and concise set of questions on our survey software that includes skip-logic to ask only the questions relevant to the respondents.
2. Training the interviewers:
Interviewers are trained in the use of the CATI/CAPI surveys and how to conduct interviews in a professional and unbiased manner.
3. Conducting the survey:
For CATI surveys, the interviewers ask the survey questions over the phone. For CAPI surveys, the interviewers go to the respondents’ location and ask the questions in person using a hand-held device.
4. Analysis and Reporting:
The collected data is cleaned and analysed to draw conclusions and the insights are presented in a concise report based on the research goals.
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Offices across India
Benefits of CATI/CAPI
1. Quick and efficient data collection:
These methods can be used to reach large numbers of respondents quickly and efficiently.
2. Cost-effective:
CATI/CAPI surveys are generally less expensive when compared to other traditional data collection methods.
3. Higher response rates:
We have seen higher response rates using these methods as compared to other ways of data collection like online surveys.
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