The quality and relevancy of data are critical to the success of marketing research efforts. The quality of data is determined by the methods and techniques employed to acquire it. Marketing research methodology selection and application necessitate a considerable degree of knowledge and expertise. The overall applicability of various procedures is crucial in their choosing. To gain this data you can either follow below mentioned steps of data collection or select market research data collection companies listed below.
In marketing research, data collection is a systematic procedure in which the researcher conducts a planned search for all relevant data.
Two forms of Market Research Data Collection Companies
Qualitative and quantitative research are the two forms of research. Qualitative research is utilized to gain a preliminary knowledge of a topic. The solutions are generated from the data itself, and it is non-statistical in nature. It’s commonly used in exploratory and descriptive research. Interview transcripts, records, diaries, and notes taken while observing are all examples of qualitative data sources. Quantitative research, on the other hand, quantifies information and extrapolates findings from a sample to the entire population.
Types of Data collected by Data Collection Companies–
- Primary data is information that is gathered directly from people for the purpose of research. It is gathered in order to solve the problem at hand. As a result, primary data is firsthand information gathered by researchers.
- Secondary data is information that has already been gathered and is readily available from other sources. These data are affordable and quicker to gather than primary data, and they may also be available when main data is unavailable.
Below are six major steps in the market research process:
- Establish the research problem and goals.
- Develop a comprehensive research strategy.
- Collect the information
- Evaluate the results
- The findings should be presented or published.
- Make an informed judgment based on the findings.
Following these 6 steps might be a frenetic task, especially for ones with no experience. Thus, it is recommended to hire market research data collection companies to get your work done with perfection and ease. For your ease we have listed below market research data collection companies leading in India.
Market Research Data Collection Companies-
Surveykshan
Website – https://www.surveykshan.com/
Contact Details :
Email– info@surveykshan.com
Phone– 8800766787, 7289038981
Address – 13-A, 2nd floor, Pratap Nagar, Mayur Vihar-1, New Delhi, 110091
Surveykshan is the industry leader in market research data collection companies, merging all research methods into a single point of contact. Corporate researchers, marketers, marketing research companies, and consultants can use the firm’s high-quality data collection services. The agencies’ platforms use cutting-edge technology and cloud-based servers to increase output, quality, and security. We’ve put in place strict security and privacy procedures. Qualitative methodologies used by the organization include traditional and online focus groups, bulletin boards, and in-depth interviews. Quantitative methodologies include CATI/CAWI, online surveys, and face-to-face interviews. The company provides clients with high-quality research services at a reasonable cost.
Ipsos
Website – https://www.ipsos.com/en-in/
Contact Details :
Phone– : 022 6620 8000
Address – Mumbai/Chennai/Bangalore/Gurgaon/Kolkata
Clients, according to Ipsos, require more than just a data provider; they require a partner who can provide accurate and relevant data and turn it into actionable truth. Their inquisitive specialists not only give the most exact measurements, but also mold them to provide a True Understanding of Society, Markets, and People. To accomplish this, they employ the best of science, technology, and expertise, as well as the principles of security, simplicity, speed, and substance in everything they do. This, they claim, will enable their clients to act more quickly, intelligently, and boldly. Thus making it one of the best data collection companies.
Nielsen
Website – https://global.nielsen.com/
Contact Details :
Phone– 022 6663 2500
Address – 13-A, 2nd floor, Pratap Nagar, Mayur Vihar-1, New Delhi, 110091
Nielsen is a global leader in audience insights, data, and analytics, and it is influencing the media landscape. They provide our clients with reliable intelligence that propels action by measuring behavior across all channels and platforms to find what audiences adore. Nielsen shapes the world’s media and content as a global leader in audience insights, data, and analytics. They equip their clients with unbiased and actionable insight so they can connect and engage with their audiences—now and in the future—through their understanding of people and their behaviors across all channels and platforms.
IMRB
Website – https://imrbint.com/
Contact Details :
Phone– +91-44- 42290500
Address – Mercury House, 63 Pantheon Road, Egmore Chennai- 600008
IMRB is the next in the list of market research data collection companies in India. It is a Retail market and customer consultancy firm with a stellar reputation. IMRB collaborates with its client across the full brand lifecycle, using a unique blend of creativity and critical reasoning to create bespoke solutions that have the most impact.
The IMRB solutions are built on lean, agile innovation and deliver genuine value. IMRB assists companies in developing marketing and customer strategies by using its extensive network of syndicated solutions and specialty divisions. IMRB has developed solutions and strategies for global clients based on emerging market skills and understanding. As a result, it is one of the greatest data collection companies.
Impetus research
Website – http://www.impetus-research.com/
Contact Details :
Phone– +91 11 455 479 83
Email– consult@impetus-research.com
Address – B-340, 3rd Floor, Pocket 1, near B- block DDA park Sector 19, Dwarka, 110075
Impetus Research is a full-service marketing and analytics firm based in India. They provide survey programming and hosting, data analytics, and research, in other words, all of the services that data collection firms in India provide, with the added benefit of their flawless reputation and years of experience. They serve as market research consultants, guiding you through each project that a company performs in order to ensure that their clients have all of the necessary information. Their USP is their ability to help clients with brand estimation, branding, price, and other issues swiftly and efficiently.
Majestic MRSS
Website: www.majesticmrss.com
Email Address: info@mrss.com
Phone Number: 022 2654 0719
Address: C-108, Kanakia Zillion, LBS Marg, Near Kurla Bus Depot, Kurla West, Mumbai, Maharashtra 400071
Since its inception in 1992, Majestic Market Research Support Services Ltd. has made significant developments. Our industry’s reputation and credibility have benefited from their constant commitment to working with a variety of technologies. They believe that their clients’ success is crucial to their own, so they strive to provide the best Return on Investment. Furthermore, to be the most well-known and reliable market research platform in the Middle East and Asia. Three of their primary beliefs are client fascination, integrity, and passion.
The group has experience working with both domestic and international businesses. MRSS India offers a wide range of qualitative and quantitative research solutions to both domestic and international clients.
To wrap up…
Data gathering methods vary greatly, and the way you pick to collect your data will influence the type of insights you obtain. Reach out to market research data collection companies now for additional information on data collection methods, how to build a valid study, and a look at the tools that will help you keep organized.
