Field Survey

Field surveys are an important tool for collecting information directly from people in a specific target audience. Whether you are conducting research for a business, government department, or a non-profit organisation, a well-designed and well-executed survey can give you deep insights and help in informed decision-making.

Conducting an effective field survey

As a market research company, we understand how valuable the data gathered from a field survey can be. To ensure that the field survey is done in an effective manner, we follow several key steps:

1. Defining the objective:

We start with defining the goals of the survey. The information we want to gather from the survey and its impact on decision-making.

2. Choosing the sample:

We consider factors like age, gender, location, occupation etc when selecting the representative sample from the population.

3. Designing the survey:

We create a clear and concise questionnaire for the survey on our survey tool which has various built-in features to ensure the quality of the responses received.

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Offices across India

4. Surveyor training:

We make sure that our surveyors are properly trained in how to approach participants, ask them questions, and record responses.

5. Conducting the survey:

We conduct the survey using our survey tool to maintain a high level of accuracy and quality of the responses.

6. Analysis and Reporting:

We analyse the received data to identify patterns and trends and present the findings in a clear and concise manner.

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