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In today’s competitive business environment, making data-driven decisions isn’t just smart—it’s essential. That’s where market research companies in Mumbai come into play. Whether you’re launching a new product, entering a fresh market, or trying to decode consumer behavior, the right research partner can give your brand a significant advantage.
Market research companies in Mumbai are known for delivering deep insights, innovative analytics, and strategic guidance tailored to diverse industries. As India’s financial capital, Mumbai is a hub for some of the nation’s most trusted and experienced research firms that help businesses reduce risks, identify new opportunities, and stay ahead of the competition.
Understanding market research goes beyond just statistics and surveys. It’s a powerful tool for entrepreneurs, marketing professionals, and business students who want to navigate an ever-evolving market. In this blog, we’ll take a closer look at the top 7 market research companies in Mumbai that are shaping smarter business strategies through expert analysis and reliable insights.
Ever wondered how successful brands make smart moves? It all starts with market research—let’s explore how.
Table of contents
- An Insight on Why A Business Needs Market Research & What it Gives A Business.
- Top 3 Must-Do Market Research Types for Every Business.
- List of 7 Best Market Research Companies In Mumbai
- SURVEKSHAN
- GO4CUSTOMER
- KANTAR INDIA
- TECHSCI RESEARCH
- MARKETSANDMARKETS
- HANSA RESEARCH
- DATAHORIZON RESEARCH
4. Choose The Best Market Research Company In Mumbai
5. FAQs
An Insight on Why A Business Needs Market Research & What it Gives A Business
Before diving into it , Lets know what “Market Research” actually is :
Market research is a systematic process of gathering, analyzing, and interpreting data about a target market, consumers, competitors, and industry trends. Whether you’re working with market research companies in Mumbai or conducting it yourself, the process typically involves surveys, interviews, focus groups, and data analytics to gain actionable insights. It can be categorized into two types: primary research (collected firsthand) and secondary research (using existing data). The ultimate goal is to better understand the market environment and customer behavior.
Why a Business Needs Market Research
In today’s highly competitive environment—especially in booming business hubs like Mumbai—companies cannot afford to rely on assumptions. Partnering with market research companies in Mumbai helps businesses gain a clearer understanding of customer needs, local industry trends, and competitor strategies. These insights are crucial for making informed decisions. Without proper market research, companies risk wasting time, money, and resources on strategies that may not connect with their target audience.
What Market Research Gives a Business
When executed properly, market research in Mumbai can provide a business with the clarity it needs to grow and thrive. It helps identify customer pain points, assess brand perception, test new product ideas, and forecast future demand. This reduces business risks, improves ROI, and creates stronger customer engagement. In a city like Mumbai, where consumer preferences can shift rapidly, timely and accurate market research becomes even more valuable for long-term success.
Now that you know what Market Research and how its helps any Business , lets try to understand what are the different types of Market Research
Top 3 Must-Do Market Research Types for Every Business
While there are many market research types, some are essential for any business to thrive, regardless of industry or size. Here are three core types of research that every company should prioritize to stay competitive, customer-focused, and future-ready.
- Customer Research (Qualitative + Quantitative)
Understanding customers is crucial for successful businesses in various sectors, including tech, retail, healthcare, and services. This involves understanding demographics, preferences, pain points, and satisfaction levels to tailor products, services, and messaging effectively.
Why it matters: It helps build stronger customer relationships, improves retention, and drives innovation based on real needs.
- Competitive Research
No business operates in isolation. Competitive analysis helps you understand what other players in your industry are doing—what’s working for them, where they’re lacking, and how you can differentiate your offering. This includes analyzing pricing, products, customer reviews, marketing strategies, and positioning.
Why it matters: It helps you stay ahead in the market, identify gaps, and capitalize on competitor weaknesses.
- Market Trend Research (Secondary Research)
Keeping track of industry and market trends helps businesses anticipate shifts in consumer behavior, technology, or economic conditions. This includes analyzing reports, forecasts, case studies, and emerging patterns relevant to your sector.
Why it matters: It prepares you for future changes, helps in long-term strategic planning, and keeps your business adaptable in a fast-moving market
List of 7 Best Market Research Companies In Mumbai
1. Surveykshan – Trusted Market Research Company in Mumbai
If you’re looking for reliable market research companies in Mumbai, Surveykshan is a name that stands out. Renowned for its data accuracy, client-first approach, and deep research capabilities, Surveykshan is more than just a local firm—it’s one of India’s most prominent market research agencies.
Key Market Research Services Offered by Surveykshan:
- Quantitative Research
- Qualitative Research
- Data Collection
- CATI (Computer Assisted Telephone Interviewing)
- Online Surveys
What sets Surveykshan apart is its use of advanced, industry-leading research techniques—both quantitative and qualitative—designed to deliver deep, meaningful insights. Each project is customized to meet the unique goals of every client, whether you’re a startup, SME, or large enterprise, ensuring data-driven decisions, complete data privacy, and maximum return on investment.
Email: info@surveykshan.com | Phone: +91 88007 66787 | Website: www.surveykshan.com | Location: Mumbai, India |
2. Go4Customer – Trusted Market Research & BPO Solutions Provider in Navi Mumbai
If you’re searching for a leading market research companies and customer support companies in Navi Mumbai, Go4Customer is a trusted name with a global footprint. With over two decades of industry experience, the company specializes in data-driven insights, customer engagement solutions, and result-oriented research services.
Go4Customer stands out for its ability to blend market research with powerful tele-calling, CRM support, and back-office services, helping businesses enhance customer experience and drive strategic decisions. Their services are ideal for startups, SMEs, and large corporations looking to scale with precision and clarity.
Key Services Offered by Go4Customer:
- Market Research & Surveys
- Telemarketing & Lead Generation
- Customer Support Services
- Technical Helpdesk
- Back-Office Outsourcing
- Email & Chat Support
Location: Navi Mumbai, Maharashtra, India | Website: www.go4customer.com | Email: info@go4customer.com | Phone: +91-120-6619505 |
3. Kantar India – Global Market Intelligence Leader with a Strong Presence in India
If you’re looking for a data-driven market research and consulting firm in India, Kantar is one of the most globally trusted names in the industry. As one of the leading market research agencies in Mumbai, Kantar India provides deep consumer insights, brand strategy, and analytics to help businesses unlock growth and drive innovation.
Note: While Kantar India has a presence in Mumbai, it is not solely based there. The firm operates nationwide, offering services in major cities across India.
Kantar combines advanced research techniques with cutting-edge technology to deliver actionable strategies tailored to your market. Serving clients across FMCG, healthcare, finance, media, and more, Kantar empowers brands with the insights they need to make confident decisions in a fast-evolving landscape.
Key Services Offered by Kantar India:
- Consumer Insights & Behavioural Research
- Brand Strategy & Positioning
- Media & Advertising Research
- Market Segmentation & Trend Forecasting
- Analytics & Data Science Solutions
Location: Offices across Mumbai, Delhi, Bengaluru & other cities | Website: www.kantar.com/india | Email: info.india@kantar.com (or via contact form on website) |
4. TechSci Research – Data-Driven Market Research & Consulting Experts in Mumbai
TechSci Research is a globally recognized market research and consulting firm headquartered in Mumbai, with a strong presence across North America, Europe, and Asia. The firm is known for delivering customized market intelligence, emerging trend analysis, and strategic consulting across a wide range of industries.
What makes TechSci Research stand out is its focus on providing fact-based, data-driven insights that help companies minimize risk and seize new opportunities. Whether you’re an investor, startup, or enterprise, their tailored research helps fuel informed decision-making and business expansion.
Key Services Offered by TechSci Research:
- Custom Market Research
- Industry Reports & Forecasting
- Feasibility Studies
- Competitive Benchmarking
- Strategic Consulting Services
Location: Mumbai, Maharashtra, India (HQ) | Website: www.techsciresearch.com| Email: sales@techsciresearch.com | Phone: +91-120-4523900
5. MarketsandMarkets – Global B2B Market Research Leader Based in Pune
MarketsandMarkets is one of the world’s largest and most respected B2B market research and consulting firms, headquartered in Pune, India. While based in Pune, it operates across India and is often recognized alongside top market research companies in Mumbai for its futuristic insights and industry expertise. The firm helps businesses identify emerging revenue opportunities and make strategic growth decisions.
What sets MarketsandMarkets apart is their unique Knowledge Store platform, which tracks over 30,000 high-growth niche markets. Their cutting-edge analysis helps companies proactively prepare for disruptions, innovate faster, and stay ahead of the competition.
Key Services Offered by MarketsandMarkets:
- Market Research Reports & Industry Forecasts
- Competitive Intelligence
- Growth Strategy Consulting
- Trend Analysis & Opportunity Mapping
- Custom Research Solutions
Location: Pune, Maharashtra, India (Global Headquarters) | Website: www.marketsandmarkets.com | Email: sales@marketsandmarkets.com | Phone: +1-888-600-6441 (global), India contact available via form
6. Hansa Research Group – Full-Service Custom Market Research Company in India
Hansa Research Group is one of India’s most respected and long-standing custom market research agencies, headquartered in Mumbai. With a legacy of innovation and credibility, Hansa offers deep consumer insights and research-backed strategies tailored to the unique needs of businesses across sectors.
Note: Though Hansa Research has an office in Mumbai, it is not limited to that city. The company serves clients across India with a widespread operational network.
The firm is known for its end-to-end research capabilities, covering both qualitative and quantitative studies, and is trusted by leading brands for product testing, brand health tracking, media analytics, and more. With a strong field network and global presence, Hansa ensures accurate, actionable, and timely data that drives business impact.
Key Services Offered by Hansa Research:
- Brand & Communication Research
- Consumer Behavior & Usage Studies
- Product & Concept Testing
- Customer Satisfaction & Loyalty Programs
- Social & Rural Research
- Media Research & Panel Solutions
Location: Mumbai, Maharashtra, India (HQ) with offices across major cities | Website: www.hansaresearch.com | Email: contact@hansaresearch.com | Phone: +91 22 6179 8600
7. DataHorizon Research – Innovative Market Research & Analytics Firm in Pune, India
DataHorizon Research is a dynamic and growing market research and analytics company based in Pune, India. Known for its innovative approach and precision in data collection, the company provides end-to-end research solutions to help businesses make informed, strategic decisions in an ever-evolving market.
What sets DataHorizon apart is its commitment to accuracy, transparency, and customized research methodologies—ranging from primary data collection to advanced analytics. Whether you’re launching a new product, assessing market feasibility, or tracking industry trends, DataHorizon delivers insights that drive measurable business outcomes.
Key Services Offered by DataHorizon Research:
- Market Feasibility Studies
- Consumer & Industry Surveys
- Primary & Secondary Research
- Data Analytics & Business Intelligence
- Competitive & SWOT Analysis
Location: Pune, Maharashtra, India | Website: www.datahorizonresearch.com | Email: info@datahorizonresearch.com | Phone: +91-8390909876
Choose The Best Market Research Company In Mumbai
Requirement | Recommended Company |
Global benchmarking & advanced analytics | Kantar India, NielsenIQ India |
Custom & full-service research solutions | Hansa Research Group, TechSci Research,Surveykshan |
Quantitative + qualitative surveys in Mumbai | Surveykshan |
B2B research & opportunity mapping | MarketsandMarkets |
Tele-calling, CRM, and customer care + research | Go4Customer,Surveykshan |
Feasibility studies & competitive intelligence | TechSci Research, DataHorizon Research |
Rural, social, and public policy research | Hansa Research, Kantar India,Surveykshan |
Industry-specific syndicated reports | MarketsandMarkets, NielsenIQ India, Surveykshan |
Consumer behavior & brand perception insights | Hansa Research, Kantar India |
Innovation testing & trend forecasting | MarketsandMarkets, TechSci Research |
CATI, Online Surveys, Field Data Collection | Surveykshan, DataHorizon Research |
Budget-friendly, local field research | Surveykshan, DataHorizon Research |
FAQs
- Why should I hire a market research company in Mumbai?
Mumbai, India’s business and financial hub, offers market research companies with deep insights into local and global markets, providing tailored, actionable insights for businesses across various industries to stay competitive. - What are the benefits of working with a Mumbai-based market research company?
Mumbai-based companies benefit from a diverse consumer base, rich market trends, and in-depth market knowledge, offering localized research, rapid execution, and cost-efficient solutions for businesses of all sizes. - How can a market research company in Mumbai help with my business?
Mumbai-based market research firms offer comprehensive data on consumer behavior, market demand, competitive analysis, and product development, providing customized insights for businesses launching new products or entering new markets. - What types of businesses can benefit from market research in Mumbai?
Mumbai-based market research firms offer tailored solutions for businesses in finance, technology, retail, FMCG, and healthcare sectors, enabling them to understand consumer preferences, assess market trends, and measure brand performance.
